Judging a book by its cover

I love bookstores. I can hang out in a bookstore for hours, browsing the shelves category after category. But I also appreciate the convenience, selection and price (as well as "value-added features" such as reviews, rankings, recommendations, etc.) offered by online sites such as Amazon.com.

I recently stumbled across Zoomii, an impressive site that brings much of the visual experience of a brick and mortar bookstore online.

The site is integrated with Amazon, for both browsing and purchasing. But I've come across a number of great books using the Zoomii interface that I had never seen (and don't know that I would ever have discovered) using Amazon directly.

Here's a good two-minute tour of the site: